Our product management course is designed to uplift the product strategic thinking, business acumen and design thinking skills of young tech professionals so that they can build customer-centric products that solve real problems.
Our Product Management course is for the following Tech Professionals in Software companies:
Product Leaders
Product Managers
Product owners
Business/Product Analyst
Program Managers
Project managers
Delivery leaders/Managers
Tech Leads & QA Leads
UI/UX Designers
Other members of the product development team who wish to transition to product role.
Our Product Management course is very comprehensive and covers the following topics:
Sr No. | Modules |
| Introduction to Product Management - What is Product Management? |
1 | What is a Software Product? |
2 | What is Software Product Management? |
3 | Customer Value |
| Analysis - Foundations of Product Management |
4 | Customer Behavior Analysis |
5 | Customer Personas |
6 | Competition Analysis – Marketing Warfare |
7 | Environmental Analysis |
| Product Discovery and Product Development |
8 | Spotting the Opportunity |
9 | Product Discovery – Double Diamond Approach and Disruptive Innovation |
10 | Product Market Fit |
11 | MVP - Minimum Viable Product |
12 | Waterfall vs Agile Product Development Approach |
Hybrid Product Development Methodology | |
13 | Feature Prioritization Methods and |
| Pitfalls in Backlog grooming |
14 | Product Analytics – Data Collection and Insights |
15 | Visual Design Basics – Laws of Gestalt and Color Psychology |
16 | Choice Architecture |
17 | Hooked Model- How to build Habit Forming Products (Book by Nir Eyal) |
| Product Marketing |
19 | Product Monetization |
20 | Go to Market Strategy |
Total Session Hours | |
21 | Customer persona Exercise |
22 | Project Assignment |
Why should you enroll in our Product Management Course?
Our Delivery is our Difference. Our training pedagogy follows a case study format where the connection between concepts, theory and actual practice is easily established - making it easy to understand and incorporate the learning at work.
Most of the Case studies are taken from Harvard Business School Journal.
We also provide experiential learning to the participants by giving them hands-on exercises and assignments.
We have received recommendations and positive feedback from most of our clients for Product Management training. These are our clients:
a. Flipkart b. Priceline (Bookings.com company) c. Blueconch Technologies (B2B) d. Sunlife Financial (Philippines) e. Neosoft Technologies f. Udchalo g. Adani University
Following are some of the Case Study Examples that shall be conducted in the Training Program:
Zerodha
Khatabook - B2B2C Case study
Pearson – Enterprise software case study
Udchalo – Online Travel Application for Indian Armed Forces
Dunzo
Salesforce vs Siebel (B2B case study)
AWS vs Azure vs Google Cloud (B2B case study)
Product Monetization – LinkedIn
Cred
KissFlow – GTM strategy (B2B case study)